Evan Cardigan On Keeping Radio Hot And Relevant
By Jonathan Fister
Evan Cardigan, CEO of the growing Hot XR franchise has just announced the unveiling of several more online Hot XR stations. The new online station rollout includes local stations in Los Angeles, Phoenix, Shanghai, Istanbul, Buenos Aires and others. The company’s strategy behind this enormous undertaking is to provide hotter, newer music more efficiently than ever before to a virtually unlimited number of listeners. Their strategy appears to be one tacitly endorsed and employed by a growing number of terrestrial radio stations.
According to Cardigan, ‘It is our role as music providers to deliver quality music to an expanding listener base. In order to do that, we need to keep up-to-date with technology and people’s preferences. The reality is that people’s music listening patterns are changing. Nowadays, they are less likely to tune in to traditional radio in their cars or homes. It is essential for any business, especially radio, to change with the times in order to stay relevant.’
For more information or to tune in to Hot XR, click on any of the following station links. Feel free to contact the program directors below to request new artists and music.
HOT FM- KHTL RADIO
Los Angeles, California USA
www.hot-radio.com/losangeles
Program Director: Jay Cabrera
Email: jay@hotfm-radio.com
HOT FM- KHTP RADIO
Phoenix, Arizona USA
www.hot-radio.com/phoenix
Program Director: Nick Statton
Email: nick@hotfm-radio.com
HOT FM- KHTS RADIO
Shanghai, China
www.hot-radio.com/shanghai
Program Director: David Chen
Email: david@hotfm-radio.com
HOT FM- KHTI RADIO
Istanbul, Turkey
www.hot-radio.com/istanbul
Program Director: Ozgur Ozel
Email: ozgur@hotfm-radio.com
HOT FM- KHTB RADIO
Buenos Aires, Argentina
www.hot-radio.com/buenosaires
Program Director: Esmeralda Ortiz
Email: esmeralda@hotfm-radio.com
